The Great Acting Blog: “Advancing The Needs Of Artist And Audience”
I often say that we need to promote the things we love in order to create the culture we want to be a part of – this means promoting the actors, films, plays etcetera that we want to see more of.
Sometimes though, somebody promotes our work because they see that as helping to build the culture they want to be a part of. In a noisy and overcrowded world someone took the time to celebrate something we did, something we worked hard on, something which matters to us, but which now matters to them.
By sharing your work with their community, they are taking a stake in your efforts, they are putting their name behind it, they are associating their reputation with it. This is easy to do with the validated, the Oscar winner, the Palme D’Or victor, the box office smash, the critically acclaimed, because this requires little more than jumping on to a very comfortable bandwagon. It’s much harder however, to trust our own judgement and risk criticism by backing the unknown and uncelebrated, where there is no support from the mainstream media.
The reality however, is that most actors, most artists in fact, are unknown and uncelebrated but plenty of them do great work. We have to trust our judgement and draw attention to their work otherwise they may never find the audience that they deserve. Similarly, we must give our backing to those who support unknowns, in order to encourage them to keep on doing so, to keep trusting their own judgement. If we do that, an environment of mutual care is established, a virtuous circle of support is created, which advances the needs of both artist and audience.
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